This was a self-initiated brief that I created, after seeing that Feel Good Drinks were looking for somebody to design a new poster for their campaign. Instead of just simply designing a poster, I took it upon myself to set up a whole new advertising campaign for them. The idea of my project was to create hype for the brand over the media and in local towns. Feel Good Drinks would host local events in areas, aimed for families, of all sizes and ages. There would be games and freebies to promote the products.
The main idea was to have giant fruit billboards, where the public could stamp their hand prints in paint on to the fruit, and then sign their family name. Each of these would then be taken from different towns, and later on used in new advertisements. Creating extreme hype and word of mouth. '#feelgoodmoments' would also be promoted to trend online, the idea is for the public to state moments of 'feeling good', hashtag, and post.
